The BUSINESS PLAN should be 2500 words (+/- 10%) excluding footnotes and references. Must have a title page. 12-point font size, Times New Roman font. Use HARVARD guidelines for citations. Sources should be properly referenced. The work is higher level so should be approached as such. The report is a business plan for an existing small-medium enterprise using a digital strategy and utilizing digital technology to achieve growth. There should be an analysis about the market, use of frameworks (PESTEL & Porter’s 5 Forces), any picture given should have sufficient analysis linked to the business plan.
INSTRUCTIONS FOR THE BUSINESS PLAN The BUSINESS PLAN should be 2500 words (+/- 10%) excluding footnotes and references. Must have a title page. 12-point…