Business Communication for IT Professionals

ITSU1011
Business Communication for IT
Professionals
Assignment
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ITSU1011 Assignment
Weightage: 30% Assignment Submission deadline: Week 12
The purpose of this assignment is to assess students on the following Learning
Outcomes:
• Identify business communication situations and audiences to make choices about the
most effective and efficient way to communicate and deliver messages.
• Deliver effective business presentations in appropriate contexts, develop effective
interpersonal communication and use technology for productivity as required.
• Provide feedback, accept feedback and use feedback to improve communication skills.
• Prepare business documents that are grammatically correct and use appropriate business
style.
• Critically analyse common business communication issues, and then prepare a written and
oral presentation applying the principles and practices used by successful business
communicators to resolve these issues.
Requirements
There are two different tasks in this Assignment. Student are required to form a group of
maximum TWO people.
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Task 1 – Weightage 15 % – Business Model
Design a Conceptual Business Model for a chosen Australian Organization using a suitable visual
tool. (PowerPoint poster, business model canvas etc.)
Refer the APPENDIX section at the end of this document for more information.
a. Choose an Australian organisation and get approval from the lecturer.
b. The Business model report submission should contain the following:
• Title page
• Introduction
• background of chosen organization
• Business Model
• Conclusion
• Reference
• Appropriate graphics, images, and graphs.
• Appropriate design techniques i.e., font type and size, and colour.
Task 2 – Weightage 15 % – Write a Formal email:
Effective workplace writing is a critical skill to develop and one that you will be using on a daily
basis as an IT professional. Developing these skills will be important in creating a good first
impression and maintaining your professional reputation with internal and external stakeholders.
Scenario:
You are a Talent Acquisition specialist of a successful Global Talent recruitment firm. A month
ago, you were asked to send a potential Director Level candidate, one of your client’s role and
job description for their interest. You did this but you have not received a response from them.
Write a follow up email to this candidate.
In your email you must:
– Remind the candidate of the original email you sent to them.
– Explain the benefits of joining your client company.
– Request a response from them.
Prepare an appropriate follow up email to this senior candidate. Remember the time schedule
and seniority of their position. Special attention should be paid to clarity of the information,
structure, grammar, and professionalism.
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ITSU1011 Assignment 1
Submission
You will submit all your tutorial tasks via the given submission links on LMS.
Students are required to follow IEEE reference style.
Students must ensure not to copy any other author’s works without citation, quote or references
to avoid plagiarism; nor do they outsource the preparation (either paid or unpaid) of this report to
comply with the Student Academic Misconduct Policy and Procedure. Each student should be solely
responsible for the production of this report.
Late Assignment
For all assessment items handed in after the official due date without an agreed extension, a 10%
penalty will be applied to the total mark for each day (or part thereof) late after the due date
(including weekends and public holidays).
Plagiarism
Plagiarism is the presentation of the expressed thought or work of another person as though it is one’s own
without properly acknowledging that person. You must not allow other students to copy your work and must
take care to safeguard against this happening. Note that incidents of plagiarism will be penalized as per
the HE policies.
APPENDIX
Business Model
The Concept of a Business Model
A business model is a clear, concise way of picturing how a business operates. The management
team should be able to describe the business model in a few sentences. All companies strive to
provide value to their customers.
The business model describes the methods the company will use to generate revenue. This could
be selling products or services, charging subscription fees, selling service contracts on products —
any means to create revenue opportunities. The model also shows the factors about the operation
of the business that will enable it to be profitable.
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For a Startup company, the business model is one of the first things developed, often before product
development is completed or the management team is assembled. The model demonstrates the
feasibility of the venture. The management team must be convinced the model gives the company
a reasonable chance of success in order to be willing to take the risks of starting the venture. A
company may adapt a business model successfully used by other companies in other
industries. (Source: https://smallbusiness.chron.com/concept-business-model-3866.html)
Business model content sections:
o Customer segments: Without customers, businesses cannot survive. Businesses must
identify and understand their customers, and they can group these customers into segments with
common characteristics.
o Value propositions: A company creates value, or benefits, for customers by solving a
problem or satisfying a need. The value proposition is the reason that customers choose one
option over another when deciding what to buy. Although certainly not an exhaustive list,
customers may value: newness, performance, customization, design, brand, price, cost reduction,
risk reduction, accessibility, and convenience.
o Channels: Channels bring the value proposition to the customers through communication,
distribution, and sales. Companies can reach their customer segments through a mix of channels,
both direct (e.g., through sales force and web sales) and indirect (e.g., through own stores,
partner stores, and wholesalers), to raise awareness, allow for purchase and delivery, provide
customer support, and support other important functions of the business.
o Customer relationships: Companies need to maintain relationships with their customers to
acquire and retain customers and boost sales. Strong customer relationships can significantly
impact overall customer experience. There are many categories of customer relationships
including personal assistance, self-service, automated service, user communities, and cocreation.
o Revenue streams: There are two types of revenue stream: revenues from one-time
customers and revenues from ongoing payments. Revenue pricing mechanisms vary from fixed
(e.g., predefined prices based on static variables) to dynamic (e.g., price changes based on market
conditions). Revenue streams can be generated through asset sales (e.g., selling a physical
product), usage fees, subscription fees, licensing, brokerage fees, advertising, and temporarily
selling the use of a particular asset (e.g., lending, renting, or leasing).
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o Key resources: Any business needs resources—physical, financial, intellectual, and/or
human— to function. These resources enable the company to provide their products or services
to their customers.
o Key activities: Key activities are the critical tasks that a company does to succeed and
operate successfully. Different companies focus on different activities in categories such as
production, problem-solving, and platform/network.
o Key partnerships: Companies build partnerships to optimize their business, reduce risk, or
gain resources. There are four main types of partnerships: strategic alliances between
noncompetitors, coopetition—strategic alliances between competitors, joint ventures, and buyersupplier relationships.
o Cost structure: All businesses incur costs through operation, whether fixed or variable.
They may also face economies of scale and scope. Companies consider their cost structures in two
strategies—cost-driven, where all costs are reduced wherever possible, and value-driven, where
the focus is on greater value creation. Cost structures will often consider fixed costs, variable
costs, economies of scale, and economies of scope.
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Business Model Examples:
1. UBER
2. AIRBNB
Airbnb is a community-based online platform for listing and renting local homes. It connects hosts
and travelers and facilitates the process of renting without owning any rooms itself. Moreover, it
cultivates a sharing-economy by allowing property owners to rent out private flats.
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ITSU1011 Assignment 1
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