Business Brief and Change Vision

Change is part of the game. Leaders must set the vision and navigate the challenges of implementing
change. Effective leadership requires you to harness both the minds and hearts of employees to enable
change to occur and take root in the company’s culture. For this assignment, you will identify one change
management need within your company or from a company you previously worked for.
You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your
Change Vision Video. Think of your Business Brief as a summary document that could be used as a
reference by the Board of Directors, and think of your Change Vision Video as your pitch to the Board
members to gain their support for your initiative.
Business Brief
Identify a needed organizational change and your perceived employee resistance to the change. Then
utilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the change
initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be
written in a professional format and include a cover page, as detailed in the Formatting Requirements
section below. Use the prompts below to guide you:
1. Provide a brief background of the company and its culture.
2. Identify the problem you want to address and explain why it is important.
3. Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework.
Provide answers to each of the following questions to create this description:
o How will you create a sense of urgency?
o How will you build a guiding coalition?
o What is your change vision and strategy?
o How will you communicate the change vision?
o How will you empower employees to take action f

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