MG5610 The aim of MG5610 is to assess students’ ability to 1) identify and evaluate the main influences on consumer behaviour; 2) analyse consumer decision-making processes in different contexts; and 3) apply their understandin
MG5610 Consumer Behaviour Assignment/ Coursework Brief for 2026/27 | Module Title MG5610 Consumer Behaviour Word Count 2500-word Assessment Type Individual Assessment Title Marketing Campaign Consultation Report Academic Year 2026/26 MG5610 Consumer Behaviour Coursework Brief for 2026/27 Assessment Title: Marketing Campaign Consultation Report Module Leader: Dr Jessica Chelekis Distribution Date: 26 January 2026 Submission Deadline: 12:00 noon […]