Assignment Brief

Assignment Brief Academic Year 2021-22

Module code and title:	MG413 Data insights	Module Leader:	Dr. Rana Ali
Assignment No. and type:	PR2- Presentation	Assessment weighting:	70%
Submission time and date:	In-class Presentation: Week commencing 06/06/2022 Submission via VLE at 14.00 on 14/06/2022	Target feedback time and date:	3 weeks after submission deadline

AssignmentTutorOnline

Note: Group member’s names and BNU IDs must be provided on the cover page. Each member of the group
must submit the same document/file from their personal LSST Connect account. Grade and feedback will
not be allocated for any non-submissions from the group members.

Prepare and deliver a 15-minute presentation and supporting evidence based upon Part 2 of the module. This should cover the following tasks: 1. What is the role of quantitative research in modern marketing research and data analysis, with specific emphasis on questionnaire design – with examples of good practice taken from course work. 2. What is the role of qualitative research in modern marketing research and data analysis, with specific emphasis on discussion guide design and use – with examples of good practice taken from course work. 3. Set out what correlation and regression is and how it is used, with examples taken from course work. 4. Set out what time series is and how it is used, with examples taken from course work. 5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific reference to Big Data and its use in modern business decision making. 6. From course material and wider authenticated study set out how data could be collected and used more effectively to make more informed business decisions. You should submit your slide deck, in a suitable format, supporting documentation and work diary, the latter should set out which members of the group were responsible for which part of the work

Assignment task

 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 2: Analyse and present information to support decision making.

LO 2: Apply various analytical tools and techniques to gain insight into a specific research issue.

 

Task requirements

x This is a group presentation. x Please keep a record of group work meetings, including attendance and work allocation v work done to the required standard. This should be submitted with the final report and slides. Use Google Docs to do this. x Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module. Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission. x Presentations will be timed. x You will receive verbal feedback immediately after your presentation so you may want to have a penand paper to hand to record some of this feedback. x You should use this feedback to make alteration to your final submission. x You will NOT be provided with your grade at this time but via VLE within a three-week period.

 

Referencing and research requirements

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. andShields, G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

 

How your work will be assessed

Your work will be assessed against the assessment criteria which have been provided at the end of thisbrief. These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated learning outcomes (see above). They have been aligned with the institutional grade descriptor appropriate for your level. The assessment criteria provide a basis for fair and consistent marking and indicate what is expected ofyou in this assignment. It is strongly recommended that you engage with them while you are working onthe assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development. This being a group presentation you will be receiving a mark for the performance of the group (this mostly relates to the structure and the content of your presentation).

Each member of the group will be questioned on the section of the presentation they have given. Individual
marks will be adjusted based upon whether their individual contribution of the knowledge andunderstanding
of their task and its link to whole project is appropriate for this level of study.

Submission details

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Upload My Assignment area in your VLE module shell. This assignment should be submitted before 14:00 UK time on the set date of submission. Work that is submitted up to 10 working days beyond the submission date will be accepted as a late submission. Late submissions will be marked, and the actual mark recorded but will be capped at the passmark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission. x Please ensure that your work has been saved in an appropriate file format. Turnitin will only acceptthe following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. x You can submit your work as many times as you like before the submission date. If you do submityour work more than once, your earlier submission will be replaced by the most recent version. x Once you have submitted your work, you will receive a digital receipt as proof of submission, whichwill be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment. Feedback and marks for this assignment will be available three weeks after submission. x You are reminded of the University’s regulations on academic integrity, which can be viewed on theUniversity website: https://www.bucks.ac.uk/sites/default/files/2021-07/academic integrity- policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations x Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard.Work submitted after this period will not be marked and will be treated as a non-submission.

 

Before you submit

x Please use the provided checklist below to make sure you are ‘fit to submit’ your work x We recommend you use this checklist as soon as you get this assignment brief to help you planyour work.

 

Fit to Submit: Assignment Checklist

This brief assignment checklist is designed to help you avoid some of the most common mistakesstudents make in their coursework. Have you read the assignment brief? If not, do so now! In it you will find details of the assessment task, word count, the assessment criteria your work is markedagainst, and the learning outcomes – the basis for the assessment strategy in each module. Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work forsubmission. If you need any help, ask your tutor and/or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination Have you read and understood the assessment criteria? Have you met the learning outcomes? You will lose marks and your work may even be failed ifyou have not. Have you demonstrated you can think and write critically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpointsto make reasoned conclusions/judgements. Have you maintained an appropriate tone throughout your work? Is your work formal, focused, developed and clear? Have you checked that the referencing in your assignment is in line with your programme requirements? Have you proof-read your work and used spellcheck software to check your spelling and grammar? Have you checked the presentation of your work is as specified by your tutor, for example, arefont size, colour, style, line spacing and margins as the tutor specified? Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor. Can you confirm that the work submitted is your own and maintains academic integrity?

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Assessment Criteria Academic Year 2021-22

Fail	Fail	Pass	Pass	Pass	Pass	Pass
0-34 (F) – Fail	35-39 E – Marginal fail	40-49 (D)	50-59 (C)	60-69 (B)	70-79 (A)	80-100 (A+)
Not successful	Below required standard	Satisfactory	Good	Very Good	Excellent	Outstanding
Knowledge and Understanding (30%) This should include evidence of: Identifying the role of quantitative research in modern marketing research and data analysis Identifying the role of qualitative research in modern marketing research and data analysis Understanding correlation, regression and time series analysis	The work demonstrates a limited and/or substantially inaccurate or no understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates an insufficient understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates a basic understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates sound breadth and depth understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates refined understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates highly accomplished understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.	The work demonstrates exceptional understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis.
Analysis and criticality (20%) This should include evidence of: Logic argument in discussing the connections of concepts as	Work demonstrates a limited or no ability to develop lines of argument and make sound judgements of discussing the connections of concepts as detailed	Work demonstrates an insufficient ability to develop lines of argument and make some sound judgements of discussing the connections of concepts as detailed	Work demonstrates a sufficient ability to develop lines of argument and make largely sound judgements of discussing the connections of	Work demonstrates well developed lines of argument and sound judgement of discussing the connections of concepts as detailed in the assignment tasks.	Work demonstrates well developed lines of argument and sophisticated judgement of discussing the connections of concepts as detailed in the assignment tasks.	Work demonstrates highly accomplished development of lines of argument and independent judgement of discussing the connections of concepts as detailed in the assignment tasks.	Work demonstrates exceptionally accomplished development of lines of arguments as well as sophisticated and independent judgement of discussing the connections of

Internal approval: Anh Nghiem, Date: 23/02/2022
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detailed in the assignment tasks. Use the range of course and other materials to support the arguments	in the assignment tasks. Little or no use of relevant and appropriate sources to support arguments	in the assignment tasks. There is some limited evidence of the ability to select evaluate and comment on a limited range of relevant and appropriate sources to support arguments	concepts as detailed in the assignment tasks. Use of a sufficient range of relevant and appropriate sources to support arguments, some of which are independently selected	Use of a sound range of relevant and appropriate sources to support arguments some of which independently selected	Use of a sophisticated range of relevant and appropriate sources to support arguments some of which are independently selected	Use of a highly accomplished range of relevant and appropriate sources to support arguments many of which are independently selected	concepts as detailed in the assignment tasks. Use of an exceptional range of relevant and appropriate sources to support arguments many of which are independently selected
Application, evaluation and recommendation (40%) This should include evidence of: Providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series Evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making Recommending how data could be collected and used more effectively to make more informed business decisions.	The work demonstrates a limited or no ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions	The work demonstrates an insufficient ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions	The work demonstrates a sufficient ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions	The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a consistent and informed manner	The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a capable and effective manner.	The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a highly accomplished manner	The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in exceptionally accomplished manner
Transferable skills (10%) This should include the evidence of: Presentation and reference skills	Demonstrates limited or no ability in verbal communication is unclear (pace, pitch, clarity and enthusiasm) and no attempt in	Demonstrates an insufficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and	Demonstrates a sufficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and basic presentation design with	Demonstrates consistent and confident ability in verbal communication (pace, pitch, clarity and enthusiasm) and	Demonstrates high proficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated	Demonstrates highly accomplished ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated	Demonstrates exceptional ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated

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Professionalism

presentation design with no structure and no attempt to support with visual aids, all texts. Too many errors in referencing or no reference. Demonstrates limited or no ability in professionalism (punctuality, time management way more exceeds 15 minutes or too short presentation, dress and inability to respond and handle questions)

insufficient presentation design with no structure and no attempt to support with visual aids, all texts. Limited attempts to adheres to rules of Harvard Referencing in text, many elements missing in reference list. respond and handle questions)

some attempt to provide structure and may/may not support with visual aids. Satisfactory adheres to rules of Harvard Referencing in text, some elements missing in reference list. management may exceed 15 minutes or too short presentation, dress and ability to respond and handle questions to some extents)

presentation design with some structure and attempt to support with visual aids. Good adheres to rules of Harvard Referencing in in text and ref list. Demonstrates management may exceed 15 minutes, dress and ability to respond and handle questions reasonably)

presentation design with clear structure and support well with visual aids. Very good adheres to rules of Harvard Referencing in text and in reference list Demonstrates high proficient ability in professionalism (punctuality time management well in 15 minutes, dress and ability to respond and handle questions well)

presentation design with clear structure and support with excellent visual aids. Excellent adheres to rules of Harvard Referencing in text and in reference list. Demonstrates highly accomplished ability in professionalism (punctuality time management well in 15 minutes, dress and ability to respond and handle questions excellently)

presentation design with clear structure and support with outstanding visual aids. Outstanding adheres to rules of Harvard Referencing in text and in reference list. Demonstrates exceptional ability in professionalism (punctuality and time management well in 15 minutes, dress and outstanding ability to respond and handle questions)

Demonstrates an
insufficient ability in
professionalism
(punctuality, timemanagement way
more exceeds 15
minutes or too short
presentation, dress
and inability to
Demonstrates a
sufficient ability in
professionalism
(punctuality, timeconsistent and
confident ability in
professionalism
(punctuality, time