Assignment Brief and Rubric (BUSI 601 A1 Assignment Brief and Rubric) — read this first. It explains the task, the six required parts of your memo, formatting and submission, the AI-use policy, and exactly how you'll be graded.

Assignment 1: Indigenous Understanding Business Case Study (25%) — start here

Review the three downloads in this order:

Assignment Brief and Rubric (BUSI 601 A1 Assignment Brief and Rubric) — read this first. It explains the task, the six required parts of your memo, formatting and submission, the AI-use policy, and exactly how you'll be graded. Business Case (BUSI 601 A1 Business Case) — read the full case, The Story on the Label. It's the situation you're analyzing; the decision you have to make is on the last page. Required Listening Companion (BUSI 601 A1 Listening Companion) — after reading the case, listen to the assigned Innovation Fuel episode and answer the five guided questions. Your notes feed directly into the context, recommendation, and reflection sections of your memo. Work through them in that order: understand what's being asked, then the case, then the listening. Then write.