Applied Agile methodology for project management to organize sprint planning, reviews, and retrospectives Conducted competitive analysis utilizing the SWOT model on 5 companies and visualized financial performance us

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Business Analyst Intern

• Applied Agile methodology for project management to organize sprint planning, reviews, and retrospectives
• Conducted competitive analysis utilizing the SWOT model on 5 companies and visualized financial performance using Tableau Dashboard, analyzing revenue, profit margin, and asset turnover ratio
• Identified pain point of low conversion rate of 1.64% along with other marketing success metrics developed using the AARRR model and mapping customer journey
• Defined key drivers for product success and conducted linear regression analysis with Excel to analyze 6 sales drivers and identified the most impactful factors, including number of active users, pay-per-click, and user acquisition cost
• Utilized the linear model built to predict profitability of 3 new advertisement strategies and recommended the most successful plan, aiming to increase ROI by 10%