Analyse the market environment as preparation for the prototype build: o Short analysis of the current digital marketing approach: What current services are provided? Which channels are used for provision of these services? o Recommendation for a mobile service: What service is missing? How should a successful service have to look like? o Discuss whether the mobile service should be based on an app or a mobile website • Create a working prototype: This is the main part. You will have to build a system that implements the functionality identified (see above).

Analyse the market environment as preparation for the prototype build:

o Short analysis of the current digital marketing approach: What current services are provided? Which channels are used for provision of these services?

o Recommendation for a mobile service: What service is missing? How should a successful service have to look like?

o Discuss whether the mobile service should be based on an app or a mobile website

• Create a working prototype: This is the main part. You will have to build a system that implements the functionality identified (see above).
• Test your prototype with a sample of the target group.
• Justify all of your recommendations with referenced evidence.

Further guidance on group work documentation will be given in the individual seminar/workshop sessions.