A discussion of at least two of the organisation’s business goals and why it is important: CIPD level 3 Assignment, UK
Q2: A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these.
Identification of the products and services that the organisation offers;
The market within which it operates and
The customers it serves;
Customer needs analysis;
Difference between features and benefits;
Types of business/market, for example,
–Agency, direct, wholesale, online;
Market segmentation.
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