This is the marketing plan assignment. Pick a product and write a marketing plan as a Marketingl Manager of a business. You can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these concepts requires at least one well-written and well-thought-out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.
The paper must include a minimum of 6 pages, not including the title page or reference page. (Maximum paper is 8 pages). The paper requires a minimum of 4 references beyond the text book. Please see the rubric for grading guidelines.
All written work MUST be submitted in one of the following formats: .doc., docx,, or pdf. In addition, all written work must be completed using proper APA format.
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