This assignment will focus on the Diamond Estate Wines & Spirits Inc. case study. The case study analysis must be a 3-5 page single spaced report not including cover page and appendices. The report is to be written from the perspective of a strategic management consultant advising the senior decision maker(s) outlined in the case.
Your report to the Senior Decision Maker (s) should include the following:
• Brief outline and explanation of the key problems, decisions or issues and why they are important (2.5%).
• Further discussion and focus on what you see as 2-3 of the priority issues facing the company (7.5%).
• Analyze these key strategic issues and support your analysis with the concepts, frameworks and other course materials (60%). This analysis should be broken down
into:
o Macro-environmental Analysis
o Competitive / Industry Analysis
o Key Industry Pressures (KIPs) or Driving Forces
o Key Success Factors (KSFs)
• An assessment of the strengths, weaknesses, opportunities and threats (5%).
• A discussion of any obstacles or challenges the company may face (5%).
• Discussion and analysis of a minimum of 2 options the organization has to address each of the key issues identified. Your discussion of the options should be based on your previous analysis and be inclusive of the advantages and disadvantages for the company (10%).
• A set of clearly defined and actionable recommendations that the company should pursue which link to your discussion and analysis (7.5%).
• Formatting, citations and writing style and clarity (2.5%).
Deliverable
Each individual is required to submit the assignment in business report format with appropriate cover page, sections and pagination to show distinct report sections, references and appendices that contain the required elements which demonstrate analysis of the fundamental issues facing the company.
Any worksheets, tables / grids etc. can be included as appendices / additional pages within the report if they are not directly relevant to the analysis.
There is no requirement to use external sources of information, data, analysis, ideas and/or suggestions related to the case. Your analysis should be based on the information provided in the case using the key course concepts and theories.
P.S.
Guiding Questions:
These questions are provided to help structure your analysis of the case – DO NOT ANSWER
THESE QUESTIONS directly in the assignment. Think about these questions as you read the case and analyze the issues facing the company.
1. Prepare a full analysis of the macro and industry environments of the wine industry in Canada.
2. Prepare an assessment of Diamond’s capabilities and relate how the company competes in the industry.
3. Suggest at least three growth strategy options for Diamond.
Spring 2022
4. Compare the advantages and disadvantages of each of the growth strategies identified.
5. Demonstrate how these growth strategies have the potential to achieve competitive advantage for Diamond.
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