I put in 2 sources required but the sources are listed on pages in the assignment. Please try not to use other sources if ppossible. I have attached by class notes in one of the documents and the directions as well.
Papers should not exceed 4 pages in length excluding any exhibits required. Note, I have not said how short a paper could be, but you must answer the questions. Single Spaced, 12-point type.
Please use a cover sheet. last name first, then first initial in the upper right-hand corner of the cover sheet, which doesn’t count toward page count.
If any links don’t work, please navigate to the product sites on your own.
Please answer both questions.
The exam will be graded as follows:
1. Q1 50 Points – Positioning statement 15 points, TA 5 Points, FOR 15 points UPD 5 points – Ancillary Question 5 points
2. Q2 50 Points – Positioning statement 15 points, TA 5 Points, FOR 15 points UPD 5 points – Ancillary Q1. – 5 Points Ancillary Q2. – 5Points
Total 100 Points
Q1. The Ferrari F8 Tributo
https://www.ferrari.com/en-US
Please navigate to the Ferrari website. Again, google is a good source of product information. Please write a positioning statement for this supercar and discuss the TA, FOR and UPD issues associated with this car. In addition answer the following question. Why does Ferrari produce a car like this?
Q2 – Pure Poison
https://www.dior.com/en_us/products/beauty-Y0083201-poison-eau-de-parfum?gclid=EAIaIQobChMIjLDmqr764AIVlRx9Ch0mBgXXEAAYASAAEgKY_PD_BwE&gclsrc=aw.ds
Please use the above link to review the details associated with the above women’s fragrance. Write a positioning statement and review the CB theories associated with TA, FOR, and UPD for this popularly priced product.
· Please consider the value of this item to the Dior line. What is it?
· Is operant conditioning a key component to the sale of this item? Why or why not?
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