Research an international blunder (not included in this list). You’re now a marketing executive for that company, tasked with either fixing the error or launching the product from scratch in that target market (your choice). Please do not pick a company marketing into the US.
Write a 2 page summary (no more than 3 pages) outlining key findings in APA format that you will submit to the executive team at your organization. Your summary should include the factors you used to make your determination, any cultural sensitivities of launching in the selected country, an evaluation of the economic and political risks associated with launching in that country where applicable, and any other cultural nuances (such as a lack of British toasters) relevant to the analysis.
Please use reputable sources for both the selection of the blunder and the analysis itself. There are many false stories out there. (Try not to choose a translation fail. It likely will not give you enough to work with for the paper.)
I ATTACHED THE LIST OF BLUNDERS NOT TO USE in the attachment documents
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