Case Study Questions
Assess the changing macro-economic factors that impact the optics market using
PESTEL analysis and show how they have helped drive consolidation within the
market.
(20 Marks)Analyse the competitive forces within UK optics industry and consider its
attractiveness.
(20 Marks)Using Strategic Group Analysis, identify which groups are likely to succeed, and, why,
as the optics market continues to change.
(20 Marks)As a manager of an independent optician in a competitive location, what competitive
position and interactive strategies would you recommend?
(15 marks)How might the retail optics industry develop over the next five years, and do you think
Vision Express should adapt to avoid strategic drift?
(15 marks)
References, presentation and structure (10 marks)