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Research Methods and Design

Handbook Format 12/19
MODULE
HANDBOOK
Research Methods and Design
BUS9056M
Term B
2021-22

2
Contents
Module Details………………………………………………………………………………………………….. 3
Contact Details …………………………………………………………………………………………………. 3
Introduction ……………………………………………………………………………………………………… 4
Learning Outcomes …………………………………………………………………………………………… 4
Transferable Skills…………………………………………………………………………………………….. 5
Principles of Responsible Management Education …………………………………………………. 5
Module Delivery………………………………………………………………………………………………… 6
Contact Time ………………………………………………………………………………………………… 6
Directed Study ………………………………………………………………………………………………. 6
Independent Study…………………………………………………………………………………………. 7
Feedback Strategy ……………………………………………………………………………………………. 7
Assessment Summary……………………………………………………………………………………….. 9
Weighted Assessments…………………………………………………………………………………… 9
Assessment Criteria……………………………………………………………………………………….. 9
Reading ……………………………………………………………………………………………………… 11
Subject librarians …………………………………………………………………………………………. 11
Appendix 1: Assessment (Research Method Report) …………………………………………. .13
3
Appendix 2: Assessment Criteria/Grading for Learning Outcomes ………………..….. 20
Research Methods and Design [BUS9056M] – Semester B (2022)
3
Module Details
Module Code: BUS9056M
Credit Rating: 15
Level: M
Subject: Research Methods and Design
Pre-requisites: none
Co-requisites: none
Barred Combinations: none
Department: Management
External Examiner: Leslie Milliken, FCIS
Contact Details
Module Co-ordinator: Dr Rebecca Herron
[email protected]
Other Lecturing Staff: Abiola Akinsola-Obatolu [email protected]
Charlotte Cartledge [email protected]
Chigozie Chukwu [email protected]
Dr Mahdieh Zeinali [email protected]
Admin Support: [email protected]
(Becca Hill and Becca Rooney)
or
LIBS Reception (David Chiddick Building)
01522 83 5509

Research Methods and Design [BUS9056M] – Semester B (2022)
4
Introduction
This module prepares you for undertaking the research for your Masters’ dissertation or
project, as well as other assignments. It introduces you to the core principles of research
design, the research methods you are likely to encounter in your research, and the
organisation of independent study. The module seeks to develop competency in
research methodology to Masters Level. You will be encouraged to develop not only as a
reflexive postgraduate researcher but also as a critical practitioner; (one who can
critically evaluate and (re) interpret evidence presented in published sources).
While it is assumed that most students will have some knowledge and understanding of
the basic qualitative and quantitative data collection methods in social research, these
will be revisited, reappraised and extended. Contemporary research, and debates and
controversies within the journals will also be used to facilitate a critical discussion of the
epistemological and ontological assumptions of published research. Such debates will
also be used to facilitate a critical understanding of issues like reflexivity, triangulation,
ethics, validity and reliability.
The module seeks to introduce you to a balance of qualitative and quantitative methods
of data collection and analysis. In the context of qualitative data, you will learn how to
conduct, transcribe and analyse semi-structured interviews. The principles and
procedures of survey design and statistical modelling will also be introduced; and you will
be shown how to use specialist statistical software where appropriate to analyse data.
You will also develop and present your own dissertation ideas as a research proposal.
Learning Outcomes
On completion of the module you should be able to:
LO1 Design a programme of research and investigation: formulate and implement
qualitative and/or quantitative research designs appropriate for post-graduate
research in business and management
LO2 Demonstrate the knowledge and skills required to gather and analyse data in
accordance with sound principles of research and investigation (having the knowhow to analyse, present and interpret complex qualitative data using appropriate
tools of analysis and to analyse, present and interpret large quantitative data sets
using a range of statistical techniques)

LO3 Critically evaluate source material using the concepts of research design and
evaluate the contribution of your research to existing theoretical frameworks

AssignmentTutorOnline

 

LO4 Evaluate critically different research paradigms; reflecting on your own research
practice and design preferences and the implications for your dissertation

Research Methods and Design [BUS9056M] – Semester B (2022)
5
Transferable Skills
The module enhances your employability by developing transferable Work Ready skills.
Click on this SU link to see more details of ways you can log your own development of
these transferable skills:
Transferable Skills
These skills include:
Organisation – You will need this to organise group and independent research activities
Communication – Primary research requires either verbal or written communication
Teamwork – Your team (seminar groups) will work together to design data collection
Learning & Adaptability – You need to adapt to the ideas of others and subject reading
Leadership – There will be times you will need to take the initiative and lead/follow others
Perseverance & Initiative – research takes time and patience and requires initiative.
Commercial Awareness – you need to think how research impacts business or planning
Researching and Analysing – this is one of the core activities of this module
Problem Solving – practical and conceptual problem solving is essential for success
Students can acquire some of these by studying this module, and students are encouraged
to reflect each week on which skills they have been developing and to formally log these
(for your own future reference and use when applying for work/volunteering or other
activities). In addition to the specific learning outcomes and transferable skills detailed
above, the module also facilitates the development of a number of other transferable skills;
these are skills which will contribute to your own personal development as a ‘scholar’, but
also in the world of work. These can be identified as:
▪ Developing reasoned argument to support or refute a case.
▪ Applying academic approaches to issues and decision making.
▪ Applying appropriate IT and research skills.
▪ Demonstrating teamwork, group skills, self appraisal and reflectivity.
▪ demonstrating skills in interpersonal and public presentation.
Principles of Responsible Management Education
The Lincoln International Business School is committed to the Principles of Responsible
Management Education (
PRME) to develop future leaders that are socially responsible
who will create sustainable environmental and economic value. This module contributes
to the PRME agenda directly [Principle 3 (Method) and Principle 4 (Research)] by
developing student-led research and encouraging linkages to the UN Sustainable
Development Goals – especially SDG8 (Good jobs and Economic Growth), SDG9
(Innovation and Infrastructure), SDG11 (Sustainable Communities) and SDG12
(Responsible Consumption). see:
https://www.unprme.org
https://www.unprme.org/resources/display-resources.php?cid=6

Research Methods and Design [BUS9056M] – Semester B (2022)
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Module Delivery
The module will be delivered through a series of lectures and seminars. Students will be
provided with access to online (Blackboard) materials produced by the staff team as well
as key background and directed readings. Regular lectures and seminars (face-to-face or
online as appropriate) are accompanied by directed learning activities – including recorded
lectures – enabling students to work in their own time outside scheduled online lectures,
seminars and drop-in sessions. Due to the current Coronavirus pandemic these sessions
will be delivered face to face (where possible and academically desirable) or as a mixture
of online and face-to-face where this is possible.
This module will be delivered over 12 weeks in Semester B. It will be delivered through a
combination of lectures and seminars each week as well as prepared materials to view out
of class. The prepared materials include pre-recorded lectures and specific exercises (e.g.
worksheets). Each week the lecture will introduce students to a variety of ideas through a
series of lecture/seminars on a range of themes related to designing research and
developing skills in methods of research production.
In addition to this, you are also encouraged to speak to your seminar tutor; given that
reflexivity is a central concern in research, workshops and seminars will be consciously
participatory and collaborative. Students will engage in a series of practical ‘exercises’ so
as to develop their research skills (practice) in the context of a growing knowledge of
research methodology. Some of these exercises will be collaborative, others being more
independent. The schedule of planned activity will be made available on blackboard.
Contact Time
The format of sessions will vary according to the topic under discussion and will
generally involve 2 hours of lectures per week and 1 hour of workshop/seminars per
week along with some additional support sessions and independent learning activities.
SPSS will be introduced to students and they will be able to download a (free) copy of
the computer software onto their own devices for use during their studies. Students will
also be able to work on predetermined data sets. Other workshops / seminars will involve
a discussion of published research, specific research exercises and discussion of
students own ideas.
Directed Study
You will be directed to learn specific skills in research analysis including the surveying,
interviewing, transcription and data analysis skills necessary for the assignment. You will
also be given guided tuition where you will learn how to code interview transcripts and to
apply some basic statistical analysis techniques using SPSS software. These sessions
will guide the class through specific analysis that can be used in the assessment or
students’ later dissertations.
All students will be encouraged to connect ideas from this course to the parallel exercise
of creating a proposal for their dissertation project (research project, consultancy or startup). Your topic is expected to be inspired by program content and students are expected
to discuss their emerging ideas in their seminar groups and comment upon each other’s

Research Methods and Design [BUS9056M] – Semester B (2022)
7
work in a constructive and developmental manner as part of the module delivery.
Directed class-work will help students construct collective ideas.
Independent Study
Independent study is a necessary and essential part of this module.
You will be
expected to work through a number of SPSS worksheets in class and explore the topics
these raise in your own time. You will be able to download the SPSS software to do this.
You are expected to read widely about a number of research methods and to develop the
core ideas presented in lectures through your own study of the recommended texts and
similar sources. You will be expected to extend and develop skills in qualitative analysis
through practice and independent study. You are expected to read a variety of sources
about research design and research ethics and to be able to apply these to your work.
Work at Merit level and above in the module’s assessments will be expected to
demonstrate evidence of considerable wider study. Some self-organised work with other
students (e.g. testing your pilot surveys) will also be required outside the timetabled
sessions.

Module Delivery Total Hours
Lectures 24 Hours
Seminars 8 Hours
IT Workshops (SPSS) 4 Hours
Directed work/exercises 24 Hours
Drop-in/support sessions 2 Hours
Independent study 88 Hours
Nominal Total (15 CATS) 150

Feedback Strategy
Receiving formative feedback during your learning is essential to ensure you are prepared
for your final assessments. To support your learning throughout the module the following
formative feedback strategies are used:
Assessment Workshops – Seminar tutors will guide you through specific
exercises related to developing ideas for the assessment. These include some
group working and some individual preparation. You will be required to discuss
ideas in class and both your tutors and your class peers will be encouraged to give
you informal, developmental feedback
Dedicated assessment support lectures – the Module Leader and seminar tutors
will provide specific sessions that go through the expectations of the assessments
and provide support on this. Some additional sessions may be timetabled at the
end of the module as required to provide flexible support.
Feedback on draft work – students will be given rubrics (specific sections to
complete) in each assessment. Students can discuss with their seminar tutors
sections they do not understand or are having difficulties completing. No formal
marks will be provided on draft work but students should use the opportunity to
develop an understanding of the marking expectations with their seminar tutors.

Research Methods and Design [BUS9056M] – Semester B (2022)
8
Meetings with tutors – students are encouraged to raise general issues in online
classes first (as they are likely to be issues others are also facing so these are often
best discussed together). Specific issues can then also be discussed with seminar
tutors. Some online drop-in sessions will be timetabled at the end of the module if
required (probably in small groups).

Research Methods and Design [BUS9056M] – Semester B (2022)
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Assessment Summary
The module is assessed by the production of a single element:
Report on a Research Exercise (100% of module mark)
You will be asked to write a report on a specific exercises you are required to undertake.
There are 3 parts to this report. Part 1 assesses skills in qualitative research, Part 2
assesses skills in quantitative research and Part 3 is a short personal reflection on your
own research preferences and the skills developed.
The details of the required exercises are pre-specified and outlined in Appendix 2. The
word count for your report for this assessment will be up to 5,000 words.
These reports should all reflect the newly enhanced knowledge-base on research design
and methods built up during this module and students’ own independent study – and you
are expected to demonstrate this with your use of appropriate supporting references.
The requirements for this activity are very specific and should be read and followed
carefully. Full assessment details are available in Appendix 1.
Weighted Assessments
To summarise:
Research Methods Report (100%);
submitted via Blackboard
Detailed instructions for this assignment are also contained on the module’s Blackboard
site.
Assessment Criteria
Assessment Criteria Grids will be used to indicate how marks will be allocated, they are
included in Appendix 2.

Assessment Method Weighting (%) Date Due LO’s Assessed
1 2 3 4
Coursework (report) 100% 1st June 2022 X X X X

Research Methods and Design [BUS9056M] – Semester B (2022)
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Dishonesty and Plagiarism
The University Regulations define plagiarism as ‘the passing off of another person’s
thoughts, ideas, writings or images as one’s own. It is important to understand what this
means in relation to undertaking or designing research.
Examples of plagiarism include the unacknowledged use of another person’s material
whether in original or summary form.
This includes copying and pasting text (i.e.
inserting text without using quote-marks and references)
or taking an original text and
making small edits to ‘pass it off’ as your own. Plagiarism also includes the copying of
another student’s work or the copying of other researchers work in any form (without giving
due references to these original studies).
Whilst the preparation for this assessments may involve group discussions with fellow
students the final reports MUST be completed independently by each student and be
entirely their own work. Students will be asked to declare this and should be aware that
they must acknowledge the work of any others they include in their report (i.e. by using
quote-marks, references to original source texts and naming/acknowledging other
contributors).
Dishonesty includes making up research results and other forms of untruth (see the
university regulations for more details) and so students must create an honest account of
their activities and the data they collected in their reports. These are important issues of
Research Ethics and will be discussed further in class.
Plagiarism is a serious offence and is treated by the University as a form of dishonest
means in assessment. Students are directed to the University Regulations for details of
the procedures and penalties involved.
Plagiarism is, however, easily avoided by the full
and correct use of referencing.
When available, always check your ‘similarity’ rating index on Turnitin submissions to
ensure you percentage rating is in the ‘green’. Please note however, that such a rating is
indicative only of what is currently in the system at the time of your submission and tutors
will consider other evidence in assessing the academic integrity of your work.
Where there are doubts about your work you may be called in for an interview and
formal university processes will be followed (see above).

Research Methods and Design [BUS9056M] – Semester B (2022)
11
Learning Resources
Reading
Ebooks:
Bryman, A (2015)
Social Research Methods. 5th edition. Oxford University Press.
Saunders, M and Lewis, P (2015)
Research Methods for Business Students. Peason
Education Limited.
Other text(s) for this module [by same authors]:
Bryman, A. and Bell, E. (2015)
Business research methods. 4th edition. Oxford: Oxford
University Press.
Saunders, M., Lewis, P. and Thornhill, A. (2016)
Research methods for business
students
. 7th edition. Harlow: Pearson Education Limited.
recommended:
Bell, J. and Waters, S. (2014)
Doing your research project: a guide for first-time
researchers
. 6th edition. Maidenhead: Open University Press.
Blaxter, L., Hughes, C. and Tight, M. (2010)
How to research. 4th edition. Maidenhead:
McGraw-Hill/Open University Press.
Eriksson, P. and Kovalainen, A. (2015)
Qualitative methods in business research. 2nd
edition. Los Angeles: SAGE. Evert
Field, A.P. (2017)
Discovering statistics using IBM SPSS. 5th edition. London: SAGE.
Gummesson, E (2000)
Qualitative methods in management research. Thousand Oaks,
Calif: Sage.
De Vaus, D.A. (2014)
Surveys in social research. 6th edition. London: Routledge.
You are also expected to read independently for this module.
This module requires that
you follow the
Harvard System of referencing.
Subject librarians
Our Subject Librarians are Martin Osborne and Daren Mansfield. (If you cannot find
Martin Osborne or Daren Mansfield, any of the subject librarians will help you)
. They can
assist you to use the catalogue, do subject searches and so on. Contact details are:
Martin Osborne’s contact details:
Work telephone: (01522) 886316
Email: [email protected]
Room: University Library

Research Methods and Design [BUS9056M] – Semester B (2022)
12
Daren Mansfield’s contact details:
Work telephone: (01522) 886094
Email: [email protected]
Room: University Library
The Library also offers a popular and valuable Maths and Stats Help Service (MASH) –
details on the library website
https://guides.library.lincoln.ac.uk/mash and on the ground
floor of the library building.
Digital Learning Resources
In addition to the above it is recommended you make use of the digital learning
resources to support your learning on this module. Support materials will be provided to
you during the course (including a series of ‘IT Worksheets’ to help you develop your use
of SPSS).
We also recommend you have a look at a range of available digital resources. We will
be signposting you to opportunities for blended learning (directed learning outside
timetabled sessions). This is a deliberate strategy of this course and the timetable
reflects this. Blended learning includes being directed to websites, blogs and social
media posts. These include YouTube videos produced by research methods specialists
around the world and links to digital resources.
This website (designed for school curriculums) may be very useful when learning
statistics:
https://www.mathsisfun.com/data/chi-square-test.html
More advanced sources of electronic learning resources are also given in your reading
list. Statsofts (2013) electronic Statistics Textbook is on our recommended reading list
and is good for more advanced work. It is also available at the following link:
https://vpn2.lincoln.ac.uk/+CSCO+0h756767633A2F2F6A6A6A2E66676E67666273672
E70627A++/Textbook

Research Methods and Design [BUS9056M] – Semester B (2022)
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Appendix 1: Assessment (Research Method Report)

Module Code & Title: BUS9054M Research Methods and Design
Contribution to Final Module Mark: 100%
Submission Date:
1 June 2022 (12:00 NOON)
Wordcount: Max. 5,000 words (3,000 – 5,000 expected)
Assessment (Research Method Report)
Description of Assessment Task and Purpose:
Your task is to write a report on a specific exercises you are required to undertake.
There are 3 parts to this report. Part 1 assesses skills in qualitative research, Part 2
assesses skills in quantitative research and Part 3 is a short personal reflection on
your own research preferences and the skills developed. Marks are given separately
for each section and all should be completed.
BUS9056M ASSIGNMENT- 2021-2022 (Semester B Cohort):
This assignment assesses your skills in research design and methods using data
publicly available on the internet to demonstrate your research analysis and
design skills. Please note the Learning Outcomes being assessed are given in the
text as [LO1, LO2, LO3 and LO4] and the % values given relate to the proportion
of the final mark given to each section.
PART 1] Qualitative Methods and Design – Undertake an analysis of a 2021
Greta Thunberg interview with Andrew Marr
(35%) – approx. 2,000 words
Greta Thunberg was interviewed on the BBC in 2021 by Andrew Marr as part of
the COP26 discussions. This interview and a draft transcript of it is available
online on the BBC ‘Andrew Marr’ website (BBC, 2021) and through other sources
– full details of which are given in the references below.
Exploring the transcript provided reconstruct a plausible question guide that
might have been used by the interviewer, Andrew Marr (i.e. identify the
structure of the questioning Andrew Marr used by reviewing the interview
transcript). Present this reconstructed interview guide as an appendix and
discuss it briefly in your main report, showing the main themes. [LO1 and LO2]

Research Methods and Design [BUS9056M] – Semester B (2022)
14

The transcript is given by the authors, the BBC, as ‘uncorrected’. Listen to the
actual interview as you read the transcript – can you find any mistakes or places
where the exact wording might be questionable? Discuss this process and its
implications for your own understanding of research practice. [LO2]
Using appropriate research methods textbooks to guide you, take any section (of
at least 500 words) of the transcript as presented online (BBC, 2021), code it and
present an extract of this coding in an appendix. You should also add another
appendix that presents a codebook &/or a diagram that shows how you
analysed/grouped themes found within the whole interview. Briefly discuss the
findings of your analysis of the interview in your main report (we suggest you use
separate headings for any key themes you have identified). [LO1 and LO2] .
Critically reflect and comment on the methods used by the BBC to conduct the
interview and to create the original transcript (again with reference to research
methods texts). Discuss any difference in expectations between a research
interview and a journalistic/media interview you may perceive. Comment on
anything else that you feel might have been useful to ask. [LO1, LO3 and LO4].
Appendices are not included in the wordcount but should not exceed 5 pages.
PART 2] Quantitative Methods and Design – Analyse numerical data provided
on 2016 Carbon Dioxide (CO2) emissions
(35%) – approx. 2,000 words
The discussion on CO2 emissions has been a key part of discussions at both
International and National levels. The Worldometer website (Worldometer,
2022) gives figures for 2016 CO2 emissions by country. Examine this data and
look carefully at the source(s) of the information presented.
Using research methods textbooks to guide your work, perform an analysis of
this data and present and discuss your findings. Using SPSS (or similar) present
an analysis of the following (you should present this as a report and use graphs
and tables as appropriate to communicate your findings):
Using descriptive statistics summarise and describe this data set. In doing so
you should discuss the distribution of data (including any outliers), the mean and
standard deviation of the data and any other descriptive statistics that you think
are informative. Your presentation should make it clear you understand the
meaning and use of these measures. [LO2, LO3]

Research Methods and Design [BUS9056M] – Semester B (2022)
15

Using this data source undertake the following analysis …
– Identify which 10 countries are reported as producing the most CO2 (total)
in 2016 and rank these [LO2, LO3]
– Identify which 10 countries are reported as producing the most CO2 per
capita in 2016 and rank these [LO2, LO3]
– Present a graph comparing the 2 metrics for all countries in the dataset
(i.e. comparing CO2 total and CO2 per capita). Discuss any interesting
features of this graph. Discuss why it is important to consider these 2
metrics [LO3 and LO2]
– What is the correlation (if any) between the size of population and the
total CO2 produced in 2016? [LO2]
– By finding an external source of information, identify the “G7” countries
(or any other grouping of interest to you). Using statistical tests of
difference can you test for a statistically significant difference between
these 2 groups? (e.g. a difference between G7 and non-G7 countries)? (NB
there may not be any difference, this is for you to investigate). We suggest
you define a clear hypothesis to test here rather than looking for
differences without a focus [LO2]. Explain the meaning of ‘statistical
significance’ here.
– Comment on any other aspects of this data you find interesting. (Present
any analysis you produce here to support this discussion)
– Look carefully at the original sources stated for this data – discuss if you
can establish what methods were used to collect this data. How reliable do
you think this data is likely to be and why do you think this? [LO1 and LO2]
– What ethical issues exist in drawing conclusions from this analysis alone?
How could you improve (the reliability or validity) of your analysis if doing
a larger study on this topic? [LO3 and LO1]
– Are there any additional measurements you would like to add to this
analysis? If so, say why you would like to know this information? [LO3]
– What initial suggestions do you have for where to look for this data? [LO3
and LO1]
N.B. Graphs, tables and appendices are not included in the maximum wordcount
but should be selected carefully to communicate meaning and develop your
argument. There should be no more than 2 pages of Appendices.

Research Methods and Design [BUS9056M] – Semester B (2022)
16

Part 3] General Skills evidenced:
Personal Reflection on your own learning and development of skills in research
c.500 words (10%). Briefly reflect upon your own preferences in undertaking
research. Discuss the development of skills in both areas and which you feel you
may use in future dissertation work / for other studies [LO1, LO3 and LO4].
General Communication skills and research writing (10%). Additional marks will
be given here for overall written and graphical communication, including the
presentation of thematic analysis and statistical analysis, the quality of the
overall report and the originality and maturity of arguments throughout [LO2].
Use of referencing to Research Methods and Design texts and academic articles
to underpin the assignment
(10%). Additional marks will be given for general
evidence of wider reading, independent study and reflection related to research
methods and design along with skills in referencing [LO1 and LO3].
References (data sources)
The Andrew Marr Show: Interview with Greta Thunberg (2021). [television]. BBC
One. 31
st October. 09:45. Available
from:
https://www.bbc.co.uk/iplayer/episode/m00116q5/the-andrew-marr
show-31102021
[accessed 22nd March 2022]
Worldometer (2022)
CO2 Emissions by Country. USA: Worldometer. Available
from
https://www.worldometers.info/co2-emissions/co2-emissions-by-country/
[accessed 05 Jan 2022].
Wordcount – 3,000 to 5,000 words max. (the coded transcript, interview guide,
graphs and tables and reference list are NOT included in this word count).
Please calculate your final wordcount accordingly and clearly state it on the
front of your report.

Research Methods and Design [BUS9056M] – Semester B (2022)
17

BBC iPlayer – The Andrew
Marr Show – 31/10/2021
Andrew Marr’s guests are Alok Sharma
MP, Ed Miliband MP and Greta
Thunberg.
www.bbc.co.uk

Transcript available from BBC One – The Andrew Marr Show – Transcripts
Microsoft Word – 31102103.docx (bbci.co.uk)
[accessed 30 Mar 2022]
The Video can be also viewed from
https://login.learningonscreen.ac.uk/wayfless.php?entityID=https%3A%2F%2Fidp.lincoln.ac.u
k%2Foala%2Fmetadata&target=https%3A%2F%2Flearningonscreen.ac.uk%2Fondemand%2Fin
dex.php%2Fprog%2F004C9C92%3Fbcast%3D135561955

Learning Outcomes Assessed:
This assessment assesses all four learning outcomes for this module:
LO1 Design a programme of research and investigation: formulate and implement
qualitative and/or quantitative research designs appropriate for post-graduate
research in business and management
LO2 Demonstrate the knowledge and skills required to gather and analyse data in
accordance with sound principles of research and investigation (having the
know-how to analyse, present and interpret complex qualitative data using
appropriate tools of analysis and to analyse, present and interpret large
quantitative data sets using a range of statistical techniques)
LO3 Critically evaluate source material using the concepts of research design and
evaluate the contribution of your research to existing theoretical frameworks
LO4 Evaluate critically different research paradigms; reflecting on your own research
practice and design preferences and the implications for your dissertation
Knowledge & Skills Assessed:
This assessment tests your knowledge of some research methods and your
understanding of the basic principles of the design of a piece of research, It also tests
your skill in analysing data in practice (using statistical software and methods of textual
analysis to generate meaning from data in a systematic and transparent manner). Your
skills in presenting this work and critiquing it will also be assessed.

Research Methods and Design [BUS9056M] – Semester B (2022)
18

Assessment Submission Instructions:
Submit through Blackboard at 12 Noon on the submission day. Late submissions will
lose 10% points for every day late.
Date for Return of Feedback:
15 working days after submission (not including any days the University is closed)
Format for Assessment:
Reports should be submitted as MS Word documents. The format should follow that
given here including clear section titles as provided (i.e. Part 1, Part 2, Part 3 and
References).
Students are asked to add specific appendices to support their reports. These are not
included in the wordcount but the page count is limited for each section. They must be
included as appendices in the same Word document (i.e. as separate sections
following the reference list at the end of the report).
Marking Criteria for Assessment:
You should be aware the marking criteria has a fixed structure, and the weighting of
marks is as follows. Students should therefore be very careful not to miss a section or
to miss elements listed within the section descriptions (above).
Marking Rubric (& weightings for grades awarded to each section):
PART 1] Qualitative Methods and Design – Analysis of a 2021 Greta Thunberg
interview with Andrew Marr
(35%) – approx. 2,000 words
PART 2] Quantitative Methods and Design – Analysis of numerical data
provided on 2016 Carbon Dioxide (CO2) emissions by country
(35%) – approx.
2,000 words
Part 3] General Skills Evidenced:
Personal Reflection on your own learning and development of skills in research
approx. 500 words (10%).
References and communication
General Communication skills and research writing
(10%).
Use of referencing to Research Methods and Design texts (10%).
Please note that all work is assessed according to the University of Lincoln Management of
Assessment Policy
and that marks awarded are provisional on Examination Board decisions
(which take place at the end of the Academic Year.

Research Methods and Design [BUS9056M] – Semester B (2022)
19

Feedback Format:
Feedback will be provided as written comments on Blackboard and a separate mark
will be given for each section (given under a rubric on Blackboard)
Additional Information for Completion of Assessment:
Assignment briefings will be provided by your Program Leader.
Assessment Support Information:
Assignment online drop-in sessions will be provided by the BUS9056M Module Leader
or other teaching staff on this module.
Additional support for statistics is available through the Libraries MASH service (Maths
and Stats Help). The library also provides detailed support for referencing, Literature
Searches and Academic Writing.
Important Information on Dishonesty & Plagiarism:
University of Lincoln Regulations define plagiarism as ‘the passing off of another
person’s thoughts, ideas, writings or images as one’s own…Examples of plagiarism
include the unacknowledged use of another person’s material whether in original or
summary form. Plagiarism also includes the copying of another student’s work’.
Plagiarism is a serious offence and is treated by the University as a form of
academic dishonesty. Students are directed to the University Regulations for
details of the procedures and penalties involved.
For further information, see www.plagiarism.org

Research Methods and Design [BUS9056M] – Semester B (2022)
20

Learning
Outcome/Criteria
0-29 30-39 40-49 50-59 60-69 70-79 80+
LO1: Design a
programme of research
and investigation:
formulate and
implement qualitative
and/or quantitative
research designs
appropriate for post
graduate research in
business and
management
Fails to produce
a meaningful
research design
Demonstrates
inadequate
understanding
of the principles
of research
design
There is only a
partial
understanding
of the principles
of research
design and too
many major
omissions to
reach the
required
standard
There is clear
understanding of the
basic principles of
the research design
but there may be
some mistakes and
omissions and little
connection to
theory/literature
The design is
clearly
presented and
appropriate. It is
supported by
careful reading
and
interpretation of
the literature on
research design
The research
design is
excellent. It is
very thorough
and
comprehensive
and has been
evaluated in
light of extensive
reading of
relevant
research
methods
literature
All of the features
of the 70+
(distinction) grading
PLUS thoughtful
critique of the work
and presentation to
a very high
standard
(approaching
publication
standard)
LO2: Demonstrate the
knowledge and skills
required to gather and
analyse data in
accordance with sound
principles of research
and investigation
(having the know-how
to analyse, present and
interpret complex
qualitative data using
appropriate tools of
analysis and to analyse,
present and interpret
large quantitative data
sets using a range of
statistical techniques)
Unaware of
what is required
with no
relevant skills or
knowledge
being
demonstrated.
Student may
have missed the
point of the
exercise
completely or
not undertaken
the appropriate
independent
study to
understand the
subject.
Vague
awareness of an
assignment’s
requirements
might be
present but
there are not
sufficient skills
in evidence or
the knowledge
required to
pass. Literature
might be totally
absent or
inappropriately
used and the
overall research
is not sound.
Recognition of
some of the key
ideas of
research and
investigation
may be
apparent in
work at this
(borderline fail)
level but there
may be too
many mistakes
(or omissions)
to reach the
required pass
standard.
Description of
Methods is basic but
reasonably sound.
Basic ideas are
presented and
supported by
functional
referencing. There
may be some minor
mistakes but
generally the data
has been collected
and analysed in a
coherent manner.
The presentation
of data
collection and
analysis issues is
convincing and
well-argued and
supported by
appropriate
choices of
references from
research
methods
literature.
Common issues
affecting
research have
been identified
and discussed.
A selection of
issues are
synthesised in a
mature and
impressive
demonstration
of the required
knowledge and
skills. Discussion
goes beyond
that presented
in class and
demonstrates
considerable
wider reading,
nuanced
understanding
and application.
Critical and
reflective skills
enable students
working at the
highest levels to not
only demonstrate
the skills and
knowledge required
but also to
understand their
limitations and to
engage with
debates within
academia about the
principles of
research and
investigation.

Research Methods and Design [BUS9056M] – Semester B (2022)
21

Learning
Outcome/Criteria
0-29 30-39 40-49 50-59 60-69 70-79 80+
LO3: Critically evaluate
source material using
the concepts of
research design and
evaluate the
contribution of your
research to existing
theoretical frameworks
No discussion
(or very little)
about source
materials or
research design
concepts
There is little or
no evaluation
attempted –
source material
and/or students
own research
are not
reviewed in
relation to
research design
ideas
Some attempt
has been made
to link a review
of own work or
source
materials to
concepts of
research design
but this has
been too
limited or
confused to
reach the
required pass
level
There is a basic
awareness of how
any research planned
or already
undertaken relates to
existing frameworks.
There is some
discussion about this
The student
confidently
evaluates the
work of others
and themselves
and begins to
understand this
in relation to
relevant theory
Work at
distinction level
critically reflects
on source
materials and
research
contributions
using theory in a
confident way to
support this
(they can also
articulate this is
relation to
contemporary
debate within
the field)
Very high-graded
work can assess the
work of other
researchers (and
themselves) at a
level beyond that
normally expected
of a masters’
student (e.g.
evaluation
discussions similar
to those found in
published work or
PhD studies)
LO4 Evaluate critically
different research
paradigms; reflecting on
your own research
practice and design
preferences and the
implications for your
dissertation
No concept of
different
research
paradigms
evident
Some very basic
description of
research
approaches has
been made but
this is very
limited and the
implications for
the students
own work are
unclear
Some attempt
has been made
to describe
research
practices and
design
preferences but
these are too
brief or
underdeveloped
for Masters’
level work
The choices made by
the student have
been adequately
described using basic
research methods
vocabulary and
concepts. Some
awareness of
implications and
preferences but little
discussion/evaluation
The distinctions
between
different
paradigms are
clearly
understood and
the student’s
own practice
and design is
evaluated clearly
in this context
(and supported
by appropriate
referencing)
The implications
for design
choices are
evaluated in a
manner that
demonstrates
considerable in
depth reading
and subtle
understanding
about different
research designs
and practices.
The highest graded
work demonstrates
theoretical and
philosophical
understanding as
well as convincing
and wide-ranging
critical evaluation
of the implications
for the student’s
own studies.

22
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University of Lincoln
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Lincoln, LN6 7TS
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Email: [email protected]

Research Methods and Design
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