Welcome to Leading
through Digital
Disruption
Topic: Making Informed Decisions
Tutor: Matilde D’Amelio
[email protected]
Today’s Agenda
Today’s Learning Outcomes
Recap previous topic
Informed Decision Making
Inclusive Decision Making
Activity: The Digital Bank Monzo uses
Slack
Data Driven Decision Making
Activity: Make Up For Ever
Leadership Skills & Capabilities to make
Informed Decisions
Review of Apply Activity
Recap, Q&A, Discussion
Next steps
Today’s Learning
Outcomes
Explore why is important for companies to make informed
decisions in a context of digital disruption
Critically assess why it is important to leverage on the
wisdom of the right people and incentivise the collaboration
of disparate individuals and teams
Analyse how to use data and analytics to make strategic,
daily and customer-oriented decisions
Explore leadership skills and capabilities needed for making
informed decisions
Recap of the
Previous Topic
Make Informed
Decisions
Informed Decision Making
Informed Decision Making
(Strategic & Daily)
Data Driven
Decision Making
Mature Data
Analytics
Data Quality
Data
Analytics
Tools
Data
Visualisation
Predicitve
Analytics
Inclusive Decision
Making
Augmented Human
Judgment
Internal
Experts
External
Experts
Focus Areas to Make
Informed Decisions
Ability to make
decisions based on the
shared intelligence that
emerges from the
collaboration of
disparate individuals
and teams.
Inclusive
Decision
Making
Data
Driven
Decision
Making
Informed
Decision
Making
Ability to incorporate
data and analytics into
the decision making
process across an
organisation to make
sound decisions.
Ability to use
information captured
through different tools
to make sound
strategic, daily and
customer-oriented
decisions.
Make Inclusive
Decisions
How to make Inclusive Decisions
Right Mix of People Collaborative Environment Get Wisdom from the Right People
Remove Unconscious
Bias
Real-time
Collaboration (e.g.
IoE)
Source: Cisco System
Activity: The Digital
Bank Monzo uses
Slack
Activity: How can Slack help Monzo
to make inclusive decisions?
https://diginomica.com/how-slack-enables-frictionless-teamwork-at-digital-bank-monzo
Slack at Monzo Activity:
Possible Solutions (1/2)
1. Slack is a collaboration platform where people can message,
exchange documents, make calls, make decisions.
Communication can be through group chat (channels) or
direct messaging (person to person chat)
2. Thanks to Slack, Monzo could create
• Culture of transparency (all work that happens is accessible)
• Cross-functional teams (Slack channels include people from
different departments & from outside the organisation)
• Rapid decision making (transparency + cross functional
teams)
• Increase employees’ productivity (people can engage when
needed & not be stocked in meeting)
• Better onboarding process for new joiners
• A centralised system for storing decisions, actions,
documents
Slack at Monzo Activity:
Possible Solutions (2/2)
3. Slack improved Monzo’s decision making process by
• Removing the need for many meetings & involving
people only when necessary
• Use polls to make collective decisions quickly (e.g. New
hires)
• Cross-functional teams to bring different viewpoints
• Centralised system of records for all made decisions
4. In order to use Slack correctly, Monzo has to
• Keep audit trails for auditing decisions are made on
Slack
• Be sure that the use of Slack is compliant with
companies’ processes & regulation
• Stop using emails to avoid duplication of effort
• Provide clear guidelines on how to use Slack
Make Data Driven
Decisions
Which Decisions can be made with
Data & what are the Challenges?
Data Driven Strategic
Decisions
Data Driven Daily
Decisions
Data Driven Marketing &
Sales Decision
Data Protection, Privacy,
Data Quality, Centralised
Data-Source
Activity:
Make-up For Ever
Break Time
If you have not done it, yet, please do
your Apply activity and post it in the
forum during the break!
Activity: How Make Up For Ever used
data to make Decisions
https://www.thinkwithgoogle.com/advertising-channels/video/multicultural-beauty-advertising/
Activity Make Up For Ever:
Possible Solution
Make Up For Ever analysed Google
search data and derived that beauty
brands weren’t speaking to
multicultural audiences effectively.
Based on this insight, the brand
launched a more diverse and inclusive
video campaign that spoke to women
of color
This resulted in “a 44% lift in brand
recall, an 18% lift in product searches
and an 11% increase in subscribers to
its YouTube channel!”
Leadership Skills and
Capabilities to make
Informed Decisions
Leadership Capabilities
for Informed Decisions
Importance of
digital
technologies
New datasources &
analytics
Right Information
for the Decision
Discriminate
useful info from
background
noise
Experience &
intuition matters
Open decision
making culture
Right decision
makers at the
table
Draw insights at
speed
Make clear and
executable
decisions
Leadership Skill: Critical Thinking
Revised Bloom’s Taxonomy
Map of Thinking Domains (Swartz and Parks, 1994)
Apply Section
This Photo by Unknown Author is licensed under CC BY
Recap, Q&A,
Discussion
Info about Library
The library team continues to offer research skills sessions for students advertised here
https://bpp.libguides.com/Home/StudySupport
Any questions about the library:
• Email address, [email protected]
• Chat Service on the BPP.libguides.com page for any queries
The library can arrange further research sessions in response to student need.
Key Takeaways
You should be now be able to:
• Discuss what it means making informed
decisions and why it is important for
organisations facing digital disruption
• Be confident with key concepts of informed
decision making and with approaches and
techniques to develop it
• Analyse the characteristic of companies good in
making informed decisions
• Evaluate digital technologies that can help
companies to make informed decisions
• Outline the skills and capabilities today’s
leaders need to make informed decision
Next Steps
• Review the fundamental information
• Go through the Preparation and Apply part of this week (if
not done yet)
• Go through the Consolidation part of this week
• Go through the Preparation and Apply part of next week
• See you next week same time!
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