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Leading Change and Transformation

Welcome to Leading
through Digital
Disruption
Topic: Leading Change and Transformation
Tutor: Matilde D’Amelio
[email protected]

Today’s Agenda
Today’s Learning Outcomes
Recap previous topic
Fast Execution
Dynamic Processes
Dynamic Resources
Activity 1: Unilever’s digital recruitment
Agile Leaders
Review of Apply Activity
Activity 2: Prepare for the Formative Assessment
Recap, Q&A, Discussion
Next steps

Today’s Learning Outcomes
Explore why is important for companies to react rapidly to
changes and execute decisions fast
Critically assess how companies can develop the ability to
acquire, deploy, manage and reallocate resources as business
conditions require
Analyse how companies can rapidly introduce new business
processes and adapt existing ones
Explore skills and capabilities to became Agile Leaders to cope
with increasing pace and unpredictability of change

Recap of Previous
Topic

Fast Execution
Key Elements of Fast Execution
Source: Global Center for Digital Business Transformation
Fast Execution
(company’s ability to react to
changes quickly & effectively)
Dynamic
Resources
Agile Talents Agile Technology
Dymanic
Processes
Introduce New
Processes
Quickly
Adapt Existing
Processes
Quickly

Change Management Models
Lewin’s change management model (Lewin, 1947)
ADKAR model (Prosci, 2004)
Kotter’s 8-step process (Kotter, 2007)

Dynamic Processes
Introducing New Processes &
Adapt Existing Ones Quickly

Dynamic Processes Introduce new
processes quickly
Why, what, how +
Value to customers
Solutions to make the
process fast and agile
Partnerships & digital
technologies
Trial and error
approach
Adapt existing
processes quickly
Digital Twin
IoT
Test, learn, repeat
model

AssignmentTutorOnline

There are no Dynamic Processes
without Cybersecurity
Source: Cisco System
Dynamic Resources
Agile Technology (IT System)
Problem
IT Leaders Judged by Absence of Problems
Cultural Resistance to Change
Shrinking or Flat Budgets
Existing Systems are Complex and Expensive to Maintain and
Secure
Solution:
Single Pane
of Glass
Bridge Silos (data storage, network, security, computing,
applications)
Automate Processes
Accelerate Service Delivery to Business
Flexible Allocation of Resources to most Value-Added Activities
Set-up Operational Policies
Throw-away IT
Agile Talents
Human cloud
Intelligent talent acquisition
(data & algorithms)
Intelligent talent allocation
(data & algorithms)
Getting the best out of talents
(data & algorithms)
Agile Talents
Activity: Unilever’s
Digital Recruitment

How Unilever has Transformed its
Recruiting & Onboarding Process
Video: https://www.hirevue.com/resources/unilevers-recruiting-process
Possible Solutions (1/2)
How Unilever’s digital recruitment works:
• Digital channels are used to reach out to candidates
• Digital application form on the website
• During application, info can be collected from LinkedIn’s candidate profile
• Online profile assessment: 12 online games assessing cognitive, emotional
and social traits (with immediate feedback)
• Digital Interview via mobile devise and asynchronous
• Video analysis and AI are used by recruiters to assess interview
• To prepare for the f2f discover centre the candidate receives: a digital pack to
help prepare + an online call with a recruiter + access to the Foundry idea
platform to meet other candidates

Possible Solutions (2/2)
Benefits of this new digital recruitment process are:
• Duration of the hiring process reduced from 4+ months to 2 weeks
• More diversity in the set of candidates
• Reduction of 50k hours of candidate time
• Improved candidate experience
• Reduction by 75% of recruitment screening time
After recruitment, the digital journey continues:
• Contract received and signed through DocuSign
• Access to the Workday platform to access the onboarding plan digitally
• Access to the Chatter group to get in touch with all new joiners globally

Break Time
If you have not done it, yet, please do
your Apply activity and post it in the
forum during the break!

Agile Leaders
Key Characteristics of Agile Leaders
Source: The Global Center for Digital Business Transformation

Humble
Accept feedback
and acknowledge
that others know
more than they do
Visionary
Clear sense of
long-term
direction, even in
the face of short
term uncertainty
Adaptable
Accept that
change is
constant and that
changing their
minds based on
new information is
a strength
Engaged
Willingness to
listen, interact,
and communicate
with internal and
external
stakeholders and
a strong interest
and curiosity in
emerging trends

Apply Section
This Photo by Unknown Author is licensed under CC BY
Activity: Prepare for
the Formative
Assessment

Recap, Q&A,
Discussion

Key Takeaways
You should be now able to:
• Discuss fast execution means and why it is
important for organisations facing change and
transformation
• Be confident with key concepts of fast execution
and with approaches and techniques to develop it
• Evaluate digital technologies that can help
companies to acquire and engage talents
• Outline characteristics of today’s agile leaders
• Be confident to write your formative assessment

Next Steps
Submit your Formative Assessment!
• Review the fundamental information
• Go through the Preparation and Apply part of this week (if
not done yet)
• Go through the Consolidation part of this week
• Go through the Preparation and Apply part of next week
• See you next week same time!

Leading Change and Transformation
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