Marketing plan part 1
You will select a Fortune 500 Company to use for the entire marketing plan.
3-4 pages
You will use the company chosen for all four parts of your marketing plan.
1. Describe the Marketing Mix (4 or 7 p’s)
2. What is/are the company’s competitive advantages? If they don’t have any please describe why you think they don’t.
3. According to the Boston Matrix, where do their products fit in the product classifications?
4. Describe how the company fits into their industry, including position, objectives, segment, and structure. Such as the following:
Market Position
Market Niche?
Market Leader?
Market Follower?
Market Challenger?
Market Objectives
National Growth
International Growth
Ethical Objectives
Market Share
Consumer Focus
Product Focus
Image
Social Responsibility
Revenue Maximization
Shareholder Value
Overcome Competitors
Which Segment?
Mass Markets
Multiple Segment
Single Segment
Market Structure
Highly Competitive?
Imperfect Competition?
Oligopoly? (At least two)
Duopoly? (only two)
Monopoly? (only one)
The post Marketing plan part 1
You will select a Fortune 500 Company to use for the entir first appeared on Elite Writers.
The post Marketing plan part 1
You will select a Fortune 500 Company to use for the entir appeared first on Elite Writers.