1: Pick two of the Consumer Trends identified in the atatchement (for each of th

1: Pick two of the Consumer Trends identified in the atatchement (for each of the two) a commentary on the type based on secondary research on the internet and your own thoughts. Illustrating your commentary by examples of businesses that seem to respond to the type expected. Should be 1,000 words.
2: According to the attachment:
Euromonitor’s Consumer Types segmentation and analysis can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.
Do you agree with this assessment of the usefulness of this type of Research Report? Your thoughts in 150-200 words.

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