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1. Compare the business strategy of Ryan Air (www.ryanair.com) with Air Canada (

succurely

1. Compare the business strategy of Ryan Air (www.ryanair.com) with Air Canada (aircanada.com). Pinpoint the differences in their strategies and state in your view which one should be more successful.
2. Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts. Do you agree or disagree with this line of reasoning? Base your argument on real life product examples not theory.
(Web citations only, 3 citations per question)

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