1. Café de Coral Group’s portfolio includes key strategic business such as Casua

1. Café de Coral Group’s portfolio includes key strategic business such as Casual Dining,
Institutional Catering, and Quick Service Restaurants. Identify Café de Coral Group’s
corporate level strategy and explain how Café de Coral uses this strategy to create value
for the company. (30 marks) (Maximum: 550 words)
2. Due to the success of the expansion into the Mainland China market, Café de Coral Group
is considering further expansion into a new geographic market as a potential avenue for
company growth. (30 marks) (Maximum: 550 words)
a) First, assess and explain Café de Coral Group’s potential for success in a new
international market. (10 marks)
b) Based on your analysis, which international market (if any) would you recommend
Café de Coral Group to expand next? Support your reasoning with well-developed
arguments using concepts from the course. (10 marks)
c) Which entry mode would you recommend (if any) and why? Support your reasoning
with well-developed arguments using concepts from the course. (10 marks)
3. Imagine that Café de Coral Group have hired you to be a consultant for the firm. Using
your knowledge gained from the course, provide 3 strategic recommendations as to how
Café de Coral Group can create more value for the company and increase its strategic
competitiveness. Support your recommendations with well-developed arguments and
appropriate examples. (40 marks) (Maximum: 800 words)
*Answers cannot be the same as previous questions.

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